Joico Color Intensity Mauve Amour 118ML scalp soothing professional-grade colour concentrate is perfect

professional-grade colour concentrate is perfect for creating natural-looking blonde hues with a subtle violet undertone

Gentle on Hair: Designed to lift while minimizing damage

Multivitamin Complex: recharge of antioxidant energy for the hair fiber

sun-kissed finish

It offers light pearl ash violet tones that enhance or maintain your desired look

Joico Color Intensity Mauve Amour 118ML scalp soothing professional-grade colour concentrate is perfectJoicos Color Intensity Semi Permanent intensely concentrated pigments are designed to help you create over the top results that last up to 20+ shampoos.* Color Intensitys intermixable formula can be applied straight from the tube, or mixed and mingled to your hearts content for endless creative possibilities. Bonus: NO DEVELOPER REQUIRED! + Over the top vibrancy that lasts and lasts. + Reconstructs for guaranteed healthier looking hair after every