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The Confidence Game: Why We Fall for It . . . Every Time Subclass_TEST PREP/STUDY TIPS you have the power toA compelling investigation into the minds, motives, and methods of con artists and the people who fall for their cons over and over again. While cheats and swindlers may be a dime a dozen, true conmen the Bernie Madoffs, the Jim Bakkers, the Lance Armstrongs are elegant, outsized personalities, artists of persuasion and exploiters of trust. How do they do it? Why are they successful? And what keeps us falling for it, over and over again? These are the