Talent Management and HR Marketing. From Job Advertising to Employer Branding formatIsbn:Softcover - 9783668404731 the awareness of influencing factors

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Talent Management and HR Marketing. From Job Advertising to Employer Branding formatIsbn:Softcover - 9783668404731 the awareness of influencing factorsResearch Paper (undergraduate) from the year 2016 in the subject Leadership and Human Resource Management Employer Branding, grade: 1,7, University of applied sciences, Munich, language: English, abstract: This assignment investigates all important steps in talent management as part of HR marketing. The starting point will be advertising a job, and the finish line is set at creating the employer brand. Why the latter is a key fact for a companys